Smart’s digital catechism program shines at 18th Philippine Quill Awards



PLDT’s wireless unit, Smart Communications Inc. (Smart) was recently recognized in the Digital Catechism at the 18th Annual Philippine Quill Awards.

The recognition, which is part of the group’s stable of winning programs and campaigns, has combined efforts to advance innovations to strengthen nationalism and faith in the Philippines.

Smart: Road to PH’s 500 Years of Christianism digital catechism program received an award of excellence in the communication management division, while the program’s Heritage Tour series won an award of merit in the communication management division. communication skills.

“Over the years, Smart’s digital catechism program has opened up limitless opportunities using digital technologies to expand education and training of the Catholic faith, strengthen the protection of religious heritage structures, and support the nation’s push. in favor of religious tourism, ”Atty said. Maria Jane Paredes, Assistant Vice President / Head of the Smart Group Corporate Communications VisMin Center.

Organized by the Philippine chapter of the International Association of Business Communicators (IABC), the Philippine Quill Awards have recognized programs and campaigns that exemplify the IABC’s global standards for excellent, effective and targeted business communication.

Create a #BestWorld for all Filipinos

Smart’s digital catechism project is an extension of its digital tourism program, which is part of the company’s corporate social responsibility (CSR) initiatives to create a #BestWorld for all Filipinos.

Launched in 2012, the program highlights the use of mobile technology to provide cultural, historical and travel data to smartphone users. This involves the creation of apps, mobile guides and interactive media that easily provide tourists and locals with comprehensive and localized information about a destination, thereby equipping travelers with their own virtual tour guides or travel companions.

In addition to the awards of excellence and merit for Smart’s digital catechism efforts, the wireless branch and its parent company, PLDT Inc. (PLDT), have achieved 59 group-wide victories, including those of the company. of the year and the 1st finalist.

Digital Catechism: Innovations in Faith Formation and Heritage Conservation

The main innovation of Smart’s digital catechism program is to provide pilgrims, foreign and local tourists of all age groups with historical information and data on physical structures and relevant locations through the most ubiquitous tool in the world. ‘today – the smartphone.

Smart’s collaboration with the various dioceses of the country paved the way for the expansion of this initiative. The program accomplished the following:

* Installation of interactive markers. To date, a total of 42 interactive tourism Quick Response (QR) code markers with NFC chips have been installed at various religious and historical sites in the Archdiocese of Cebu and the Dioceses of Dumaguete and Jaro, Iloilo.

* Heritage Tours with smartphones as a travel companion. Smart, in close collaboration with the various archdioceses and dioceses of the country, organized a “series of heritage tours”, including trails highlighting the religious heritage sites installed with interactive QR markers. Each heritage tour ends with a short discussion emphasizing the importance of protecting heritage sites and explaining how these structures are used as effective tools for evangelism.

* Development of Faith mobile applications. The Visita Iglesia mobile app was primarily developed to provide worshipers with a handy guide to Cebu’s notable heritage churches. It was first published in 2014 and updated recently to incorporate new developments and information. The application provides cultural, historical and religious information on the sites presented. This will also serve as a virtual tour for those who can no longer physically attend Visita Iglesia each Holy Week.

Recently, Smart launched the traveling exhibition Panaw sa Pagtuo: A Faith’s Journey to 500 Years of Christianity, with the Archdiocese of Cebu through its Commission for Church Cultural Heritage and InnoPub Media. Unveiled on April 11, 2021 at SM City Cebu Northwing Atrium, the exhibit takes the form of a replica of a Spanish-era church and uses several digital innovations such as QR codes and virtual reality (VR) devices to reinvent the experience of the guests of the Cebu religion. treasures. Throughout the year, the traveling exhibition will follow a specific route and will visit nine mother parishes in Cebu.

“This is the end product of many hours of hard work and collaboration with our partners, the Archdiocesan Commission for Church Cultural Heritage and InnoPub Media. We have been able to innovate and integrate digital technologies to strengthen the Church of the Archdiocese of Cebu heritage conservation efforts. These have been carried out primarily through digital productivity tools, amid the pandemic, “said the president and CEO of Smart, Alfredo S. Panlilio.

Smart’s digital catechism and tourism initiatives build on the company’s national mobile network, which covers 96% of the population from Batanes to Sulu and enables other CSR programs in the areas of education, livelihoods, disaster preparedness and response, and environmental management. (RP)



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